AI has the potential to transform the world of HR – in the same way that the Tesco Club-Card transformed the supermarkets understanding of customer behaviour, AI in HR can transform our understanding of Employee Behaviour, helping us as employers to attract and retain talent, and provide real competitive advantage to those that embrace this technology.
What impact has AI had on HR so far? AI is having an impact in Recruitment and Selection, reducing hundreds or man-hours filtering thousands of CV’s and reducing time to hire from 34 to 9 days. AI can locate passive candidates, those not actively looking and thought by many recruiters to be the most desirable. Online data can be collected through additional sources, for example, through social media profiles, assessment of educational qualifications, previous on-line applications which might indicate commitment to make a career change, availability and salary expectation, resulting in a more targeted and improved ranking of candidates, saving recruiter time. Predictive analytics can assess cultural and technical fit against a specific set of criteria and anticipate likely success in the role. Irrelevant criteria can be removed and data anonymised to reduce the risk of bias.
In terms of learning and development AI can augment or eliminate the need for a physical trainer to assess learning and can create online content & chat-bots to answer questions.